MARKETING MANAGER

JOB TITLE – MARKETING MANAGER
SKILLS REQUIRED
Strong writing ability in English; ability to create impactful B2B content
Understanding of industrial/engineering products and ability to simplify technical concepts
Creative mindset with strong sense of branding, messaging, and storytelling
Good communication skills and ability to coordinate with internal teams and external vendors
Basic knowledge of design tools (Canva preferred) for reviewing and guiding creatives
Strong organizational and planning skills to manage multiple campaigns and projects
Ability to plan marketing calendars, campaigns, and communication flows

JOB DESCRIPTION
Develop and maintain the overall brand messaging, communication themes, and
product positioning for all Prakash Machinery products.
Create high-quality content including:
India’s Largest Paper Bag Machine Manufacturer
LinkedIn posts
Case studies
Customer success stories
Operator testimonials
Product brochures and catalogs
Dealer onboarding kits
Marketing copy for website pages
Training materials and handouts
Plan monthly content calendars and coordinate with the IT Manager & design team for publishing.
Script and design storyboards for machine walkthrough videos, testimonial videos,
demo-day videos, and operator certification videos.
Plan and execute marketing campaigns for demo days, open-house events, operator
training sessions, trade shows, and new product launches.
Work closely with the sales team to create marketing collateral, comparison sheets, and sales enablement documents.
Manage dealer and operator communication — newsletters, update mailers, product
highlights, promotions, etc.
Conduct competitor analysis and market research to identify opportunities for
stronger brand positioning.
Coordinate with photographers, videographers, and creative agencies for content creation.
India’s Largest Paper Bag Machine Manufacturer
Maintain consistent brand identity across all marketing materials.
Track and report weekly marketing KPIs including content planned, content created,
leads generated from campaigns, and brand engagement metrics.
EXPERIENCE
4–5 years of experience in B2B marketing, content creation, industrial marketing, or brand communication
Experience in manufacturing/engineering industry preferred
Graduate/Postgraduate in Marketing, Communications, Engineering, or Business
Fluency in English with strong communication skills
LOCATION – Faridabad
WORK – Full Time, On-Site
SALARY – ?4L – ?6L PA (Based on experience)